جاذبية البيرة والمأكولات 2026: مسرح ريميني الكبير لمستقبل صناعة الضيافة في ريميني
RIMINI, Italy — From February 15 to 17, 2026, the Rimini Expo Centre transforms into the vibrant epicenter of the European beverage and foodservice industry. The 11th edition of Beer&Food Attraction, organized by Italian Exhibition Group (IEG), has opened its doors to over 600 exhibitors from 16 countries, offering a comprehensive and integrated look at the worlds of beer, beverages, food, and cutting-edge technology for the out-of-home sector .
This year’s event is not merely a trade fair; it is a dynamic ecosystem spread across 14 pavilions on the eastern side of the exhibition center, designed to connect every link in the supply chain . From small artisanal producers to international industry giants, the three-day event serves as a crucial meeting point for importers, distributors, bartenders, chefs, and entrepreneurs looking to navigate an evolving market landscape. With 130 top-tier international buyers from 45 nations present, selected through the networks of IEG and ICE-Agenzia, the business potential is as tangible as the aromas wafting through the halls .
The 2026 edition carries a special significance for the Italian brewing world, as it marks the 30th anniversary of the modern craft beer movement in Italy. It was in 1996 that the first independent microbreweries began to emerge, sparking a revolution in taste and quality that would put Italian beer on the global map .
This milestone is being celebrated in style with the highly anticipated “Premio Birra dell’Anno” (Beer of the Year Award), organized by Unionbirrai, the Italian association of craft brewers. The competition has seen an extraordinary response this year, with 212 breweries submitting a record-breaking 1,746 beers for evaluation . This staggering number is a powerful testament to the sector’s vitality, creativity, and relentless pursuit of quality, even in the face of complex economic conditions.
Vittorio Ferraris, President of Unionbirrai, emphasized the importance of the event during the opening ceremony. “Beer&Food Attraction is for us an indispensable appointment and the most significant moment of dialogue for Italian craft beer,” he stated. “We close a complex year for out-of-home consumption, but the ‘Beer of the Year’ Award confirms the vitality, quality, and innovative capacity of the sector. From Rimini, we restart with determination, strengthened by an increasingly constructive dialogue with institutions to guarantee the sector the regulatory and promotional tools suited to the market’s challenges” .
The most significant evolution of Beer&Food Attraction 2026 is the official launch of Mixology Attraction, a new standalone brand dedicated entirely to the world of spirits and mixing . No longer just a section within a larger fair, Mixology Attraction represents a strategic expansion into the booming cocktail culture, responding to shifting consumer habits and the growing importance of the bar industry.
The numbers speak for themselves: the exhibition space dedicated to beverage and mixology has grown by an impressive 39% compared to the previous edition, underscoring its strategic role in the fair’s layout . This growth reflects market trends, with data from Circana indicating that cocktail purchases have increased by 32% compared to the pre-pandemic period, while spirits and superalcoholics have seen a 30% rise .
At the heart of this new attraction is the Mixology Circus, an innovative format featuring nine exceptional cocktail bars from Italy and around the world. These bars alternate in a narrative journey that explores three distinct souls of contemporary bar culture: the edgy Hip Urban Bar, the escapist Tiki Bar, and the sophisticated Luxury Hotel Bar . This setup provides a unique, immersive experience for visitors, allowing them to witness live demonstrations, learn from master mixologists, and discover the latest trends in glassware, techniques, and ingredients.
The creation of Mixology Attraction signals a clear ambition for IEG: to position the Rimini event as the definitive European hub not just for beer, but for the entire beverage and bar industry. As one industry publication noted, the new format offers “an autonomous identity and a broader vision of the beverage universe” .
The 600-plus exhibitors at Beer&Food Attraction 2026 represent a complete cross-section of the market. While the beer sector remains the beating heart of the event—featuring everything from Italian craft excellence to major international mainstream brands—the offering is now more diversified than ever.
كن عارضاً وقم بالبيع في الدول العربية وحول العالم.
احصل على اتصال مباشر مع المشترين والمستوردين المؤهلين النشطين دوليًا انقر فوق هنا .
سجِّل في سوقنا وتواصل مع أكثر من 23,000 محترف شهرياً.
The beer pavilions are a pilgrimage site for enthusiasts and professionals alike. Alongside the multitude of Italian microbreweries vying for awards, strong international contingents from brewing powerhouses like Germany, Belgium, France, Great Britain, Spain, and Austria are present. This year also welcomes newcomers such as Greece, Poland, and Switzerland, broadening the event’s European flavor profile .
Companies like Paulaner Italia are using the fair as a launchpad for new products. The historic Bavarian brewery is introducing Paulaner Spezi to the Italian market—a beloved mix of orange soda and cola that is a cultural phenomenon in Germany. This move into the non-alcoholic mixed beverage segment demonstrates a key trend: the need for established players to innovate and capture new consumption occasions. As Christian Friedmann, Regional Director for Southern Europe at Paulaner, explained, “The alcohol-free segment today represents a structural development direction, no longer marginal. In this context, the introduction of Paulaner Spezi in Italy expands our offering with a product already strongly established in Germany, intercepting new targets and new consumption occasions” .
The beverage sector extends well beyond beer and cocktails. The “All You Can Drink” section showcases the full spectrum of drinks: from spirits and wines to soft drinks, functional beverages, energy drinks, juices, and waters . The growing demand for low- and no-alcohol options is a visible thread throughout the fair, with many exhibitors presenting sophisticated alternatives for consumers seeking balance without sacrificing social pleasure .
Food represents about 20% of the total exhibition space, but its role is integral to the “Eating Out Experience” that Beer&Food Attraction aims to promote . The “Un Sorso, Un Morso” (A Sip, A Bite) section highlights how food pairs with beverages. Visitors can explore products and technologies for the entire foodservice industry, including pizza, frozen foods, and food packaging . The synergy is brought to life through events like the Italian Cuisine Championships, organized by the Italian Federation of Chefs (FIC), and the high-energy Burger Battle, where culinary creativity takes center stage .
Running concurrently with Beer&Food Attraction is the 8th edition of BBTech Expo, the professional fair dedicated to technologies, processing, and packaging for beers and beverages . This is where the industry’s “behind the scenes” takes the spotlight. Exhibitors showcase everything from raw materials—like hops, malt, and yeast—to large-scale production equipment such as fermenters and bottling lines. For brewers and beverage producers, this is an essential stop for sourcing the tools and knowledge needed to improve efficiency, sustainability, and quality .
Beer&Food Attraction is as much about ideas as it is about products. The fair’s extensive calendar of talks, masterclasses, and industry meetings provides a crucial platform for dialogue on the most pressing issues facing the sector.
A key highlight is the International Horeca Meeting, organized by Italgrob, the Italian association of beverage distributors. This year’s congress tackles a topic on everyone’s mind: “The out-of-home consumption market between high cost of living and inflation: trends and best practices to go beyond the crisis” . It’s a frank acknowledgment of the economic headwinds facing the hospitality industry and a collaborative search for solutions.
The presence of major industry associations underscores the fair’s role as a convening power. Representatives from Assobirra, FIPE (Italian Federation of Public Establishments), Assobibe, and Mineracqua are all on hand, engaging with exhibitors and visitors . Institutional support is also strong, with the Minister of Agriculture, Food Sovereignty, and Forestry, Francesco Lollobrigida, scheduled to visit, and the Minister for Disabilities, Alessandra Locatelli, attending the FIC’s “Special Kids” culinary competition on opening day .
Innovation is further celebrated with the Lorenzo Cagnoni Award, which recognizes the most innovative ideas for the out-of-home channel. This year, 16 start-ups from Italy and abroad are competing, showcasing the fresh thinking that will drive the industry forward .
With visitors and buyers from 45 countries, Beer&Food Attraction 2026 firmly establishes its international credentials . The targeted incoming of buyers from key markets like Spain, the UK, Canada, Poland, and Estonia ensures that exhibitors have access to high-quality business contacts . This global outlook is a defining feature of the event, positioning Rimini as a gateway for Italian products to the world and for international trends to enter the Italian market.
The comprehensive format of the fair—integrating finished products, ingredients, technologies, and trends—provides a 360-degree view of the industry. As one exhibitor noted, the event is “a unique opportunity to update oneself on new methods and styles of consumption and to seize the opportunities that current changes propose to us” .
As the 11th edition unfolds until February 17, one thing is clear: Beer&Food Attraction has successfully evolved from a beer-focused exhibition into a holistic event that captures the complexity and excitement of the modern food and beverage landscape. By celebrating its rich history with the 30th anniversary of craft beer while simultaneously launching a major new initiative like Mixology Attraction, the fair demonstrates a perfect balance of honoring tradition and embracing the future. For the 600 exhibitors and thousands of professionals walking the floors of the Rimini Expo Centre, this is where the conversations that will shape the future of the out-of-home experience begin.
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